Glenwood High School/
client / Glenwood High School
date /
"What resulted is a powerful message of identifying and fostering potential, in seeing the strength behind actions."
The Brief/
“School is boring” is the old adage we needed to retire with this brief. Durban based Glenwood High School wanted to craft a social media campaign expanding the perspective of what a high school could be.
The client wanted to highlight that their school didnt just teach math or science, it also taught boys how to become men.
The Narrative/
The Mundane team used stale perspectives of a high school as the foundation to formulate a series based on contrast. The negative viewpoint was a powerful lens to juxtapose with the view Glenwood offers to their students. Where some see playing around, Glenwood sees potential.
What resulted is a powerful message of identifying and fostering potential, in seeing the strength behind actions. It is a short emotive story of transformation and support.